The concept of Islamic media, as the creation of news, features, and Public Service Announcements (PSAs) about Muslims in the United States, began as IsnaVision in 1985 at that year’s Islamic Society of North America (ISNA) convention. After several iterations, it eventually evolved into the Islamic Media Foundation (IMF). It has been in continuous operation functioning as either visual or radio programming, sometimes both. But one thing that has never changed is the aspiration to create a bridge of understanding between Muslims and non-Muslims so that the message of Islam, as a religion of peace, is clear. To that end, IMF has assembled media professionals, religion experts, Muslims, and non-Muslims to work in a collaborative effort to present Islam in a straightforward format through news, features, vignettes, and PSAs.